MARKETING & BRANDING

Restaurant Online Reputation Management is basically a very significant component that builds the image of your place. It is very important to know what your guests say about your restaurant after their visit. Or what type of experience they would like to share with public.
You should know which mediums they use to share their experience with others. If they have good experience, then they will give good comments and positive reviews. In this way they can be more than a guest. You may make your guest brand ambassadors for your restaurant. But it needs lot of efforts to make your customers happy and satisfied.
In addition, you have to be active on all the social media sites. Most of the restaurants have made their social media pages like Ukuze, Bistro Services, Yelp, twitter and Facebook. In this way they stay connected to people and proactively work for their reputation.
Online Reputation Management:
“The method of observing, monitoring and engaging on the social media to make awareness, customer satisfaction and profits to your business.”
There are number of social media channels through which online reputation of restaurants can be managed. In the monarchy of restaurant reviews, a small recognition goes a long way that means restaurant managers and restaurateur have to invest time to answer to negative and positive reviews. Another important thing is make your customer realize that their feedback and comments have great value for the hotel.
The restaurant managers have to focus dedicatedly on the reviews and handle all of them proactively. You have to respond in a timely & in a good manner and a courteous tone to the client reviews. If you receive negative comments on websites or any social media, it will damage the hotel’s reputation. So you have to design such kind of responses that may satisfy the customers. While your gut reply as a restaurateur may be to eliminate the pessimistic reviews on website, this often has unintentional repercussion and makes it visible as you have somewhat hiding.
To handle a negative comment, here are some steps:
Courteously admit the criticism.
Emphasize on the constructive views that are within the comment.
Try to make it known that this is not a regular practice at your restaurant.
Make a confession and deal with genuine criticism.
Convey your plan of action.
Get the chat offline to restaurant email address or contact number.
With the advent of internet, there are different social mediums that are designed to get people on a single platform. These medium have given wonderful exposure to businesses. Now it has become easy to communicate with the customers, to get feedback and generate a good reputation of your business. Now you don’t need marketing to do by yourself, if your customers are happy and satisfied, they can do marketing for you.
There are some of the activities that you can do on social media channels:
• Blogs, consultation and forums - Ukuze, Bistro Services.
• Reviews and Comments - Google+, Yelp, TripAdvisor
• Social Networking and Advertising - Twitter and Facebook
• Videos, Events coverage and Recipe Clips - Metacafe, YouTube, Yahoo Video
•Photo- Instagram,Flickr,Photobucket
Tools for Managing Your Reputation
The good news is that there are a number of tools that make it easy to monitor your online presence. There are free means that gives feedback on search activities and refer to the web. There are such channels that give reviews from blogging and social media platforms on your restaurant name as well.
Steps for Maintaining Your Positive Reputation
When your restaurant earns good online reputation, it means that you are able to do online advertising. A well reputed restaurant becomes successful to get positive comments, reviews, referrals, loyal customer and attract more people.
There are some steps that will help you to maintain good reputation:
Work proactively: You may use the above mentioned social media forums to get reviews and monitor your restaurant activities.
You have to be active on the online channels and share encouraging information of your restaurant.
Request for reviews from the satisfied and happy customers and provide them a medium to do so (perhaps on your website, or also encourage them to review you on.
Organize an online investigation for your business on search engines like Google and Bing periodically so that you can make sure that you are well informed.
Bistro Services is providing the services of online reputation management for restaurants. You can consult any issue related to your restaurant reputation with us. It is just a click away. Feel free to contact with Bistro Services consultant.

Bistro Services Researcher
April 2016 , April 13
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Restaurants can do a lot of things on social media and one of them is LINK BUILDING. The restaurant business is the business which requires social exposure. Now the internet has introduced lot of forums for hotel business which involves different activities like searching, ranking, research, link building etc. The local search market is now becoming more crowded which involves various factors which affect ranking of restaurants. If you’re serving in big cities,the links are difficult to build.
Even if you are making your customers happy ,they will become your loyal customers that make them to revisit the restaurant. It means when someone asks about the best food place in the town, maybe he will recommend your hotel. If the person visit your place and he has a good experience, he will give review, feedback or build a link of your place and may suggest others to visit.
The link building has a vital role to increase sales of the restaurants. The restaurants can build links in different way. The best link is that which is generated by the customer who link to your place because they want to make themselves a part of your business. Obviously customers are the integral part of a hospitality business. Many people experience your service and ambiance either it’s a good or a bad experience, calm place or noisy one he will accidently make link for you based on its perception.
There are various ways to build links for a restaurant which are:
Local SEO
Website SEO
Other sites
Organizing events and conferences
Link Building Softwares
Some of these are discussed below:
Local Search Engine Optimization:
You have to search out all the local directories and register yourself on them. This is the initial step to make a link of your place.
You may make your presence on Google map to become visible to the people. You may give your full address, your contact number, working hours etc. Moreover Google also help you to show a website link with hotel information.Try to be sure that the data you have provided on internet about your restaurant is accurate and correct.
Website SEO:
If you have no website of your restaurant you have zero online business. First go and make a website of your hotel. You can consult Bistro Services to get your website. When a website is designed we assure that everything is indexable. As the search engine spider could not interpret the pictures so if the content of the hotel website replaced with the pictures then it may be unable to find the valuable traffic. The website should have menu, exact location, social media link etc. Blogs also reflect a positive impact of your restaurant.
Organizing events and conferences:
Restaurateur can also create inbound links to promote hotel online and to attract more customers. You can also do this, you have to find out the upcoming events that have to take place in the city and contact the parties. You invite them to organize their events at your hotel or sponsor them. You may offer discounts to the guest of the event. You may choose the well-known destinations in the town and offer different types of discounts to promote the business.
Link Building Software:
The technology is so innovative and developing that it introduces different software that builds links. You may purchase these software for your restaurants, as it is the easiest and fastest way to attract customers.
These are some of the ways for link building. Bistro Services will help you more to build links for your restaurant. Stay Connected to get more!!!!!

Bistro Services Researcher
April 2016 , April 13
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There are some important rules that every restaurant must follow in order to get more profit. Some restaurant owners don’t pay attention to day to day sales and food quality, which leads to low sales or loses. Best idea is to check the feedback of your customers and compare your business which other counterparts to know where actually your restaurant stands. For consultation many restaurant hire some experts, who can guide them well about restaurant business and they also provide them restaurant services like restaurant menu designing and printing services, restaurant website development services, restaurant consultancy services, restaurant online marketing services and many others.
Estimate the operational cost of the restaurant
According to some study, average food cost of traditional restaurant is 29 to 31%. If you know about the costs of goods then there are more chances that you can create a profitable menu without charging the customers too much. The profit margin of your restaurant is considered highest when your restaurant menu offer food items between $15 to $25. It is good for the restaurant to buy local food, because they are fresh and good in taste and cheap as compared to frozen foods. To ensure the effective cost and reduce waste, order the correct amount of food from vendors. Try to reduce the cost of most expensive item in your menu, when you get chance to do so. This tactic will increase the sales and you get more profit from your restaurant.
Categorize the role of staff in your restaurant
You can not do all the roles in your restaurant, like you can not open the restaurant on your own, you can not cook all the food for your restaurant, you can not greet the customers, you can not serve to the customers, you can not bartend, you can not clean the restaurant, you can not run the accounts books, you can not close the restaurant all on your own. So when you hire the staff for your restaurant, you must hire those whom you can trust. The important staff of the restaurant like accountant, chef, manager, bartender, and servers must be trustable and loyal to their job and with you. Leave the task which you don’t want to perform on your sub ordinates, as they will do those tasks well.
Greet your customers
It is a good practice to greet customers when they enter the restaurant. Customer get a good impression of the restaurant when they see how the waiter greet them and guide them about the restaurant. Customers will never forget the best treatment and kind words from restaurant staff.
Try to know about the choice of your customers
It is important to know about the choice of your customers. If your restaurant is located in a place where people like to have huge portions in their meal and if you offer them less portions, then it will be a disaster for your restaurant. If you have something in your menu which is not for selling then try to remake the dish or remove it from the menu.
Make a marketing plan for your restaurant business
Every business needs advertisement. It is good to get the customer and make them satisfied from your services, so you can make a word of mouth business. There are various advertising options like Tv, internet, newspaper or radio but you have to chose advertising according to your budget.
Promote your business by developing your website
If your restaurant don’t have a website, then you have to create one. It is easy for the customers to find the website and collect information like phone number, menu, address, and hours. You can also connect with your customers through social media sites like Facebook, Twitter, Yelp, Google+, Foursquare, there you can interact with your customers, get the polls, customer responses to reviews etc.
Offer an online menu for home delivery
It is good for your revenue and your inventory to keep the kitchen busy. For that you may offer online menu on your website to get orders from the customers online or on phone call. By doing that, you will earn more revenue and have more sales. The home delivery benefits those customers who do not have time to go out and dine. It also increases your daily sales and increase revenue of your restaurant.

Bistro Services Researcher
April 2016 , April 13
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A restaurant is always concerned with different marketing strategies to increase the business by gaining customers and providing best services. Here, the first and foremost thing is how to attract and gain customers. The online marketing is the best way to do this.
Importance of online presence for restaurant?
In 21st century, the internet is the quicker and easiest mode to attain customers.Due to which, many restaurants are becoming successful. The best way to introduce a restaurant to public is internet. It will help restaurants to create online presence and let customers know about venue, menu, discounts, offers etc.
Internet is the best tool which can help restaurant to do different tasks like order management, order placement, communication with customers etc. The information can easily be provided if a restaurant carefully optimize its online marketing tools. The best way to attract your customers is to use searching tools. There are different ways to expand restaurant online existence which are:
How to build links on websites to improve online marketing?
Building inbound links to a restaurant’s website is significant for both referral traffic and search engine optimization power. That is why it is useful to build and highlight links on a restaurant website. There are many opportunities for your restaurant to list its name, address, contact number, working hours, menu, ratings, reviews, photos, Facebook address, twitter address and most important, website!
Either you decide to endorse your certified brand site or a customized site, creating a link to your home page may help your restaurant in more than one way. You can not only increase brand awareness and brand image to local people, but also build an online citation. The brand awareness and brand image is the basic phenomenon to build brand loyalty.
How to optimize Social Media Marketing for restaurants?
Social media is now the most influential type of communication that let you interact with guests and potential customers around the world from a single platform within seconds for restaurants. It is a key component that affects organic search ranking for your restaurant. The hotels that practice this strategy, get lot of benefits in terms of profits and online presence.
Have your restaurant design special events regularly that include these things?
Special deals in happy hour?
Live music arrangements on special days?
Discounts for kids and old age people?
Buy one get one free offers? Etc
If it is happens, it shows your hotel is ought to have its own social media profile to display its personality. The social media channels are:
Facebook:
It increases the hotel’s organic listing, creates brand identity improves brand repute and allow hotels to present distinctive offers. The basic need here is to create, design and optimize your own Facebook page with tailored content which should be based on keyword research so that every restaurant is capable of enhancing its customer base, customer engagement and customer loyalty with its restaurant.
Flickr:
It is basically a photo sharing place by Yahoo that allows you to boost traffic to restaurant website. It is a website by which you can make your business discoverable by the help of image search. On Flickr, you may tag the images below a specified category which not only support in SEO, but also results in increased rankings on Internet through clicks from the pictures-sharing websites.
Blogging and Content:
A restaurant may use online content and blogging to make good web presence and enhance search engine optimization. You can hire best researchers who will help you to make blogs.
Reviews:
The increase in number of reviews for your restaurant is very important because most of the customers read online reviews before going to a new restaurant. These review channels are considered as vital part of algorithm by search engines. It consists of both social media sites and various review sites.
Response To Comments:
It is significant to respond to every comment. We are human beings and it is natural that the bad experiences create criticism so all negative statements are to be handled in a very thoughtful and unbiased manner. The people who give negative comments may become loyal to you,if treated well. Make sure that none of your customers are mistreated and take their comments seriously.
The restaurant business is widely spread around the world. It is very crucial to manage it well. Stay connected to Bistro Services to get more useful information!

Bistro Services Researcher
March 2016 , March 16
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In modern era due to globalization, the boundaries are shrinking due to which there is intense competition in hospitality industry. There is a very tough competition in restaurants due to increasing trends in tourism. There are many challenges for every restaurant to get success and fame in recent years. The hotels are struggling to seek a high position in the hospitality industry.
Restaurant is a very well known business today. The people come to restaurant not only for good food but they also want some good experiences. They want to have classy experiences through which they can align their interests and passions. It is very important for every restaurant owner to think outside box. A good interior, elegant furniture and yummy food is worthless without a brand name. People choose the famous place to go for lunch in the town.
What is a brand?
“Brand is the unique name, identity, logo or a sign of a product or a company.”
To make your restaurant distinguished from other restaurants, you have to develop a brand for your restaurant. It is very complex process because there are many valuable aspects which are associated with a hotel brand, such as restaurant image, price, food and service quality, and restaurant success and recognition and customer loyalty. Every restaurant need good reputation which can be brought through an excellent brand name.
Jeff Bezos have said:
“A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”
There are following things which you have to keep in mind while building your brand:
- Mission and vision of the business
- Goals of the business
- Policies of the restaurant
- Target customer
- Pricing strategy
- Position of your restaurant in the market
- Theme of the restaurant
A brand places a restaurant separate from its rivals and builds a corporate personality. It provides visual and emotional cues to customers when it does well. A well-built hotel brand expands across all divisions of the business, from the interior to the marketing designs. By creating a brand and using it to his benefit may give a restaurant a competitive edge.
There are some suggestions which will help you while creating a restaurant brand:
- A brand is a communication tool so try to make a simple one.
- A simple and easy name can be easy to remember.
- A brand name should reflect the good image of the restaurant with modern and fresh vibes.
- A good brand name is the one which automatically create a positive perception in customer’s mind.
- A brand name may give the overall experience of a place.
- Make a creative logo and sign.
- You may develop a slogan or tag lines for your restaurant brand.
- Try to use the colours that matches with the theme of the restaurant.
Now brand flag is becoming an essential element for setting up a hotel business. So you have to monitor how branding affects profits and performance of hotels and restaurants. By creating a set of guarantees to clients, a brand name makes a distinguished identity in hospitality business where functional features of the goods are not significantly distinguished. The fame of the restaurants and hotel organizations allow these businesses to perform better in distinguishing their brand and encouraging their services. Successful branding creates loyalty, customer satisfaction and perceived high quality.
In order to create a position in the hotel industry, an excellent brand name has to be designed through which customers are attracted and motivated. A perfect brand name and a well functioning hotel both can contribute to customer satisfaction. It will also help in creating and maintaining hotel recognition. From past few years, a brand image of hotel is one of the only thing that a hotel owner or its employees can control which affect customer’s decision-making.

Bistro Services Researcher
March 2016 , March 2

What is a brand image?
“The brand image can be defined as the good or bad feelings of customers about the brand.”
The customer’s perception about a restaurant may be positive or negative. It depends on you how you develop it. There are different facts of a restaurant’s brand image which make it strong or weak. A strong hotel’s brand image attracts more customers towards it.
There are different factors that affect the image which may include outlook of a restaurant, responsiveness of staff, quality of food and reasonable pricing strategy. In addition creativity and uniqueness also helps in creating a positive image.
If you are successful in building a strong brand image in customer’s mind, they become satisfied with your restaurant services and willing to come to the restaurant. Hence a brand image might be responsible for creating customer satisfaction and to make customer loyalty towards the restaurant. As Davies et al. (2003) said that a positive or strong brand image can make customers satisfied.
According to Research:
A restaurant's image is a significant element of its success. Because if you build a positive image, it can influence reiterate visit because a strong restaurant image can lead to customer loyalty. Moreover, Schultz (2005) explains that customers which are loyal to a specific brand (restaurant) will suggest it to more people and are difficult to attracted by competitors to make visit them (in Sondoh et al., 2007).
An exceptional, complimentary and a strong image of a restaurant allow it to be smoothly distinctive and placed in customer’s psyche. So in this way you have opportunities to expand your restaurant business. The restaurant brand image is the association or affiliation of a customer with a specific restaurant due to their strong relationship with the restaurant.
How you can create strong brand image for your restaurant?
There are following requirements to build a strong restaurant brand image:
- Identify your potential customers.
- Determine specific aims and objectives of restaurants.
- Describe your restaurant brand personal.
- Use brand images, visuals, logos.
- Build up Key Messaging (customer experience).
- Design best marketing tools and techniques.
It is very important for every business to know about its potential customers to design the best marketing strategies that will help you to enhance your hotel business and to attract more customers. Moreover the business with an unclear or vague goal or objective can’t survive in long run and when we think about a “BRAND” the life of a business matters a lot. Because we can’t build a brand overnight. Hence it is necessary to clearly define goals and objectives of your restaurant.
After identifying your key customers and defining business goal there is an intense need to describe brand persona as it has characteristics that differentiate your restaurant from your competitors. The best way to distinguish your restaurant is by using creative designs, logo, name and slogan. This will help you to send messages and signals to customers. Then the “BRAND IMAGE” will be solidified and improved through finest marketing tools and strategies in future.
Benefits Of A Strong Restaurant Brand Image:
There are following benefits strong restaurant brand image:
- Create value proposition.
- Build Competitive Advantage.
- Improves customer perception and feedback.
- Reflect restaurant voice on social forums.
- Increase brand awareness.
- Create customer satisfaction.
- Increase customer loyalty etc.
If you want to get these benefits , make your restaurant image positive and strong. You can get help from Bistro services to generate best restaurant brand in the town. Stay Connected!!!!

Bistro Services Researcher
March 2016 , March 2

Nowadays, social media is getting a trend and the fastest growing among them is Facebook. So if you promote your restaurant or product on facebook, it can result in great profitability. Every person from young to old uses facebook. And it can turn out to be a great tool to communicate with them. Facebook promotional campaign that work and attract attention do so because they are funny ,lighthearted, visually compelling and designed for easy sharing.
The cost of advertising on facebook is really low. You can create a free page on facebook and if you want to boost your fan following, you have to pay a little amount for that, otherwise it is totally free. And who doesn't want something for free specially when it will turn out to be in a huge profit for you? In case of a restaurant, they become easily become over promotional, but the best facebook ideas find the right mix of humor, information, customer service and special offers. Facebook pages can engage customer, target advertising prospects, build a strong internet presence, enable easy social sharing on the restaurant's regular website and provide a useful forum for sampling public opinion and offers customers a place to complain, praise and communicate.
Facebook marketing best practices include posting your menu on facebook and ensuring that you are talking to local people. Using geo targeting, social-ad targeting and local email lists for your posts, ensure that you reach your audience. Tailor your message to target audience. Identify your concept and niche for people who might not know much about your restaurant, but do it sufficiently. Interact with customers, offer timely posts and make sure that customers can find your restaurant using facebook search tools.
The advantage can also be that you can talk to your customers and interact with them directly. In this way you will be able to know that what are the needs of the customers and what changes do you need to bring in your restaurant.You are there to provide to your costumers so through facebook you can get a good idea about what they want. They will love it when they will get a quick response through facebook.Take an example: a multinational chain opens up in US, despite all their research, they don't have full idea about what the people want so what happens? what happens is that they enter the world of facebook and start interacting with people about their wants and needs and likes and dislikes and they ask people about their feedback. People who have tried them give them their feedback and others tell them what they want .At the end what happens is that people love them and their sales start increasing and unlimited profitability all because they chose a platform like facebook to interact with their customers.
With the help of facebook it gets really easy to penetrate in the market.Your brand gets visibility in the market and the costumers starts to know about you. Facebook is a great platform for you to create awareness among the customers and let them know about you. People are eager to find new places to go out to and if you want them to come to you let them know that you exist through facebook. If you are attracting them in the right way, everyone who comes to facebook and sees you there will definitely come to you.
Keeping a customer's back and knowing what they want is really important. What other platform can provide you this facility to that other than facebook? If a customer knows that even if you couldn't get up to their hopes for the first time but by their feedback on facebook you will provide them what they want next time.
The marketing costs decrease by using facebook as a promotional tool. If you don't have a big marketing budget, facebook is your platform.The cost is really low if you are using facebook as a promotional tool. People all around the world use facebook and if you are using it as a promotional tool, you get promotion not only in your own boundaries but all over the world. Restaurants need customers from everywhere and whoever seeks good food.We have a platform which can give us free advertising opportunities then why not avail it? You should use facebook as a promotional tool because it can help you increase customer’s insight and let you know what's going in people's mind about you and what you should do to get in their good books.Not only that, you have to keep the good impression even after that. Interact with the customers and tell them about your new promotions and what new things you are introducing and also keep getting their feedbacks after that, so that you can provide the best quality every time.
Using facebook in the right way, you can multiply your profitability within no time. If this promotional tool is used only and there is no use of any other promotional, tool even then the profitability can be increased.
You can use humor, visuals and behind the scenes information even if it's not 100 percent flattering. It will create a great impact on the audience. You can use other promotional marketing ideas like memes, soft sell ideas and photos of food, facebook is just a great tool for telling people how great your food is, instead of writing thousand words about your food. Just put a picture of your food with putting great effects of visual. You can also encourage your customers to share photos and generate interest in your restaurant.
You can also use other social media websites but the benefit of facebook is that it reaches most people.

Bistro Services Researcher
March 2016 , March 2

Bistro Services is a restaurant website developer and restaurant menu design company that gives unique and affordable ways to market your restaurant through a professional website design. The restaurant website design services provided by Bistro Services are one of its kinds. It includes all the ways one can connect to its customers online.

Anonymous
Jan 2016 , Jan 22

After creation of a thoroughly & carefully made website, next step is to upgrade & manage the website during its lifespan. Adding latest features and providing the best services to client is necessary to engage your client with you & to establish the company’s goodwill.This definitely increases website traffic which helps to improve ranking of the website amongst the various available websites to the customers.

Anonymous
Jan 2016 , Jan 22